It’s been an issue for years, and a growing number of companies are getting in on the action, especially when it comes to advertising.
Now, one company is bringing the issue back into the mainstream.
For years, marketers have relied on advertising agencies to pay for the placement of a brand’s products in the news.
But the practice is in the spotlight after an article in the New York Times detailed how an advertising agency, Adsense, used an online ad program to make a $50 million payout for the rights to use the word “candy” on a promotional poster for the iPhone 6.
But how much money does that really pay for?
For this story, we asked the experts on how much advertising can be made with a piece of digital marketing.
In this story: How much does advertising cost?